Kellogg says it will no longer use the “All Natural” or “Nothing Artificial” labels on certain Kashi products as part of an agreement to settle a class-action lawsuit.
The company, based in Battle Creek, Michigan, will also pay $5 million to settle the suit.
In an emailed statement, Kellogg Co. said it stood by its advertising and labelling practices but that it would change its formulas or labels nationally by the end of the year. The suit had accused Kashi of misleading people by stamping the phrase “all natural” or “nothing artificial” on products that contained a variety of synthetic and artificial ingredients.
Among the ingredients listed in the suit were pyridoxine hydrochloride, calcium pantothenate, hexane-processed soy ingredients, ascorbic acid, glycerin and sodium phosphate.
If you are buying Kashi products for kids lunch boxes or as a “healthy” snack be aware that the product will contain: pyridoxine hydrochloride, calcium pantothenate, hexane-processed soy ingredients, ascorbic acid, glycerin and sodium phosphate until the end of the year when the company promises to reformulate the recipe.
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